ULTA vs AMZN
AI-powered head-to-head comparison · Updated October 28, 2026
Factor Comparison
| Factor | ULTA | AMZN | Winner |
|---|---|---|---|
| Overall Score | 57 | 52 | ULTA |
| Composite Momentum | +11.4% | +8.0% | ULTA |
| Relative Strength | +21.4% | +4.6% | ULTA |
| 20-Day Momentum | +14.7% | -0.2% | ULTA |
| RSI-14 | 77.1 | 44.0 | ULTA |
| Volatility | 27.9% | 31.6% | ULTA |
Based on TradeWise's 6-factor AI model, ULTA currently scores higher. Both stocks are in the Consumer Discretionary sector. The current market regime is CHOPPY.
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Disclaimer: TradeWise provides AI-generated analysis for educational purposes only. This is not financial advice.
Past performance does not guarantee future results. All investing involves risk of loss. Backtested results are hypothetical.
Consult a qualified financial adviser before making investment decisions. Scores generated by the V56 momentum engine
based on Jegadeesh & Titman (1993) momentum research and Barroso & Santa-Clara (2015) volatility targeting.